Week 5
Lecture 1: Difference in Differences I - Theory
Reading
Event Studies in The Effect Book
Difference in Differences in The Effect Book
Slides
Lecture 2: Difference in Differences II - Applications
Reading
Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment
Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment
Slides
Lab Assignment
No Lab this week due to Ascension Public Holidays.