Class Schedule
Essential Information
- Video Lectures: Pre-recorded & Posted online
- Computer Lecture: Live & in-person
- Lab Section: Live & in-person, enroll via Canvas by end Week 1
- Lab Assignment: Guided Coding Exercises with RMarkdown Documents
Schedule
| Week | Video Lecture | Computing Lecture | Lab Section | Lab Assignment | Due Dates |
|---|---|---|---|---|---|
| 0 | Using Git and R | ||||
| 1 | Social Media Landscape | Course Introduction | Twitter API & Networks I | Visualizing Social Media Data | |
| 2 | Regression & Causality | Presentations & Lab Assign Review | Multiple Regression | ||
| 3 | Online Reputation | Text Analytics I | Presentations & Lab Assign Review | Difference in Differences | |
| 4 | Word of Mouth | Presentations & Lab Assign Review | Text Analytics & Fake Reviews | Group Tech Assign 1 | |
| 5 | Influencers | Text Analytics II | Presentations & Lab Assign Review | Sentiment Analysis | |
| 6 | Viral Marketing | Presentations & Lab Assign Review | Networks & Influence | ||
| 7 | Social Advertising | Networks II | Presentations & Lab Assign Review | TBA | Group Tech Assign 2 |