Week 4 - Word of Mouth

Required Readings

Parts of these readings and themes from them will be covered in the video lecture.

• Online Word of Mouth and the Performance of New Products
• Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment

This book is a "go-to" for text analytics and will help you with the Lab:

• Tidy Text Mining with R
  • Chapters 1, 2 and 3

Video Lecture

• Slides
• Videos as a playlist

Self-Guided Lab

• Link to GitHub repository
  • Questions with an answer template contained in repo
• Partial Solution
• Code from Lachlan's Discussion section

Quiz

• Link to Quiz on Canvas
  • Due by 23.59 on 14 May 2021