Meet Your Instructors

Lachlan Deer

Lachlan (: lachlandeer) is an Assistant Professor of Marketing at Tilburg University, a Fellow at the University of Zurich's Centre for Reproducible Science and an instructor and lesson maintainer for the Carpentries Project. Prior to joining Tilburg University he was a Postdoctoral Fellow at the University of Chicago Booth School of Business, and completed his PhD in Economics at the University of Zurich in 2019.

His substantive research interests lie in social media and it's impact on media and entertainment industries, and the role of social media networks in political revolutions.

In his spare time he enjoys strumming his ukulele, improving his caffe latte making skills and building Lego models.

Hendrik De With

Hendrik is a lecturer at the Tilburg School of Economics and Management and is involved in various teaching activities. His interests are aligned with the courses he teaches and coordinates, and the topics he supervises students in. Those interests include general research methods, (social media) data analytics, and marketing strategy. His substantive interest are in access-based consumption, marketing in the sharing economy, and marketing and sustainability. Let’s connect on LinkedIn!