Week 6
Lecture 1: Difference in Differences II - Applications
Reading
Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment
Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment
The Effects of Advertising Disclosure Regulations on Social Media: Evidence From Instagram
Video advertising by Twitch Influencers
Slides
Lecture 2: No Class
Lab Assignment
paper discussed in lab assignment.