Week 3
Lecture 1 (Tuesday!): A/B Testing
Reading
Statistical Challenges in Online Controlled Experiments: A Review of A/B Testing Methodology
The Surprising Power of Online Experiments
Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide
The A/B Test: Inside the Technology That's Changing the Rules of Business
Slides
Finish Lecture 3
Start Lecture 4
Lecture 2: A/B Testing
Slides
Finish Lecture 4