Week 3
Lecture 1: Causation & Experimentation
Reading
Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity
Slides
- As taught - less blank slides
Lecture 2: A/B Testing - Basics
Reading
Statistical Challenges in Online Controlled Experiments: A Review of A/B Testing Methodology
The Surprising Power of Online Experiments
Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide
The A/B Test: Inside the Technology That's Changing the Rules of Business
Slides
- As taught - less blank slides
Lab Assignment
- Solutions for Part 1
- Solutions for Part 2: See your mural board