The Social Media Landscape
Required Readings & Notes.
Parts of these readings and themes from them will be covered in the video lecture.
- The future of social media in marketing
- Intrinsic vs. image-related utility in social media: Why do people contribute content to twitter?
- Seeking the support of the silent majority: are lurking users valuable to UGC platforms?
Video Lectures
Slides:
Live Lecture
Lab Section
None this week
Lab Assignment
- Familiarize yourself with R and Github here
Additional Readings
- Global social media research summary 2021
- A thematic exploration of digital, social media, and mobile marketing research's evolution from 2000 to 2015 and an agenda for future research
- Characterising silent users in social media communities
- A computational reward learning account of social media engagement
- Characterising the Behavioral Evolution of Twitter Users and The Truth Behind the 90-9-1 Rule
- The production and consumption of social media