Viral Marketing

Required Readings

Parts of these readings and themes from them will be covered in the video lecture.

• What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
• Improvised Marketing Interventions in Social Media

This book is a "go-to" for text analytics:

• Tidy Text Mining with R
  • Chapter 5 and 6

Video Lecture

Videos

• Weekly Overview
• Slides

Computing Lecture

• Topic Modeling
  • Starting code: here
  • Final code + extras: here

Lab Section

• Group Presentations
• Review of Lab Assignment 5

Lab Assignment

• Link to GitHub repository
• Partial Solutions