Influencers

Required Readings

Parts of these readings and themes from them will be covered in the video lecture.

• Identifying Influential and Susceptible Members of Social Networks
• Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China
• The Effects of Influencer Advertising Disclosure Regulations: Evidence From Instagram

This book is a "go-to" for text analytics:

• Tidy Text Mining with R
  • Chapter 2

Video Lecture

Videos

• Weekly Overview
• Slides

Computing Lecture

• Sentiment Analysis
  • Starting code: here
  • Final code + extras: here

Lab Section

• Group Presentations
• Review of Lab Assignment 4

Lab Assignment

• Link to GitHub repository
• Partial Solutions