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Final Exam

The final exam will be a closed book exam written with pen/pencil and paper and will be three (3) hours in duration. Questions in the exam will come from all aspects of the course material: lectures, assignments and required readings. The written exam may include questions around computer / statistical code, so be prepared to provide answers that require you to write short code snippets or explain what a piece of code is doing.

The exam will be split into three components as follows:

  • PART A: True/False/Uncertain with an explanation (20%),
  • PART B: Short answer questions (40%), and
  • PART C: An open-ended/essay style question (40%)

Mock Exam

  • Click here for a practice exam

Caution when Revising Using Mock Exams

This mock exam is designed to help you get a sense of what the structure and length the Final Exam for Social Media and Web Analytics.

Important things to consider:

  • Mock exam questions do not necessarily reflect the order or exact emphasis of the final exam questions.
  • No answers to the mock exam will be made available, since giving answers generally encourages "learning answers" rather than learning concepts.
  • We suggest forming study groups to talk over potential solutions among yourselves.