Week 7 - Social Media and Advertising
Required Readings
Parts of these readings and themes from them will be covered in the video lecture.
- A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
- Tweeting as a Marketing Tool: A Field Experiment in the TV Industry
- Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth
Video Lecture
Self-Guided Lab
No new lab this week!
Quiz
- Quiz on Canvas
- Posted on Tuesday
- Due by 23.59 on 4th of June 2021