Week 6 - Viral Marketing

Required Readings

Parts of these readings and themes from them will be covered in the video lecture.

• What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
• Improvised Marketing Interventions in Social Media

Video Lecture

• Slides

• Videos as a playlist

Self-Guided Lab

• Link to GitHub repository
• Partial Solutions

Quiz

• Link to Quiz on Canvas
  • Posted on Tuesday
  • Due by 23.59 on 28 May 2021