Week 5 - Influencers

Required Readings

Parts of these readings and themes from them will be covered in the video lecture.

• Identifying Influential and Susceptible Members of Social Networks
• Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China
• The Effects of Influencer Advertising Disclosure Regulations: Evidence From Instagram

This book is a "go-to" for text analytics and will help you with the Lab:

• Tidy Text Mining with R
  • Chapters 5 and 6 (also revisit Chapter 2)

Video Lecture

• Slides
• Videos as a playlist

Self-Guided Lab

• Link to GitHub repository
  • Questions with an answer template contained in repo
• Partial Solutions

Quiz

• Link to Quiz on Canvas
  • Posted on Tuesday
  • Due by 23.59 on 21 May 2021