Class Schedule
Essential Information
- Lectures: Pre-recorded Videos
- Self-Guided Tutorial: Guided Coding Exercises with RMarkdown Documents
- Discussion Sections: Live on Zoom
Schedule
The following is a tentative course schedule. Check back regularly for updates.
| Week | Marketing Topic | Analytics Topic | Self Guided Tutorial | Due Dates |
|---|---|---|---|---|
| 0 | Course Introduction | Using Git and R | DataCamp Modules | |
| 1 | Social Media Landscape | Intro to rtweet & Intro to Networks | Collecting Tweets & Visualising Twitter Networks | |
| (No Class) | (one week break) | |||
| 2 | Online Reputation | Multiple Regression | Multiple Regression in Action | |
| 3 | Causality & Diff in Diff | Difference in Differences | Difference in Differences | Project Milestone 1 |
| 4 | Word of Mouth | Text Analytics I | Text Analytics | |
| 5 | Influencers | Networks II | TBA | Assignment 1 & Project Milestone 2 |
| 6 | Internet Marketing & Viral Marketing | Text Analytics II | TBA | |
| 7 | Social Advertising | Regression: Further Topics | TBA | Assignment 2 & Final Project |